Will Cross.

I make video that has to earn its place. A launch film that moves product. A campaign spot that signs an athlete. A long-form piece that holds a stranger for half an hour. Before a frame is cut, I want to know what the video is for, because that answer shapes the open, the pace and where every cut lands.

By day I lead marketing across a portfolio of Australian businesses. That is the lens I bring to the edit: a video is a commercial asset, and it gets judged by what happens after it plays.

I work at the front of AI-assisted production. Transcript-driven cuts, generated B-roll, motion and captions built from the words themselves, so an idea can be tested as three different hooks and shipped across every platform with the same finish. The tooling moves fast underneath. What you see is a finished film.

Let's discuss your next project.

Will