Thumbnails that pulled.
Every one of these shipped on a real channel. The number is what the video did, and the thumbnail is why a stranger clicked.
The click happens before the video. These are the thumbnails behind the numbers on the showreel, and the variants they were tested against.
Every one of these shipped on a real channel. The number is what the video did, and the thumbnail is why a stranger clicked.
Every thumbnail comes in two or three variants so the channel's own CTR picks the winner, not a guess. These are real pairs that went up against each other.
Flat type, 3D type, board with logo. Three reads of the same promise.
Headline first versus location first, for a documentary channel.
Hero image alone versus hero with type.
Faces versus no faces. The faces version won.
Two type treatments on the same scene.
Two videos, one visual system, so the channel reads as a set.
The thumbnail and the title make one promise between them. The thumbnail carries the image, the title carries the words, and neither repeats the other.
Every thumbnail is checked at the size it actually appears in a feed. Heavy type, high contrast, one focal point, one coloured word.
You get two (or three) finished versions with three title options, so you can A/B them in Studio and let the channel decide.
Thumbnails are included in every retainer, and available on their own: $200 for two variants and three titles, 48 hour turnaround. Back to the showreel.